Rakuten’s all-English edict a bold move, but risky too

Internet shopping mall operator Rakuten Inc. surprised the public by announcing early this year it will make English its official language by 2012. All internal meetings will be in English whether foreigners are present or not. Board meetings and weekly all-company meetings have been in English since March, and President Hiroshi Mikitani has said board members who can’t speak English in two years will be fired. Cafeteria menus are now in English. Japan Times, July 16, 2010. Read the whole article…

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