Category Archives: English in India

Schools to adopt spoken English

As youngsters seeking jobs and careers abroad throng the spoken English centres for a crash course to brush up their English-speaking skills, some schools in the city have decided to take up the task as early as in Class I … Continue reading

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The only time Suman Chhabria-Addepali speaks to her child in Sindhi, her mother tongue, is while playing ‘Gil go ladi’, a game she learnt on her mother’s lap. She considers English to be her first language. This 27-year-old Sindhi, who is … Continue reading

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It’s amchi English in vernacular schools now

Shweta Jadhav, 7, speaks Marathi at home, Bambaiya in the schoolyard and a garbled version of English in the classroom. She is one of thousands of children swept onto unfamiliar linguistic shores by the tidal wave of English-medium education. The … Continue reading

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Big zero for English medium

In a trend that runs contrary to the state’s efforts to promote English language in this age of globalisation, the results of class X board exams announced on Thursday show that not a single student out of 53 who made … Continue reading

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Kid confusion: Learning English to replace mother tongue

Innovation and creativity are best expressed in one’s mother tongue. But the mushrooming English medium schools and the craze of young parents to enrol their kids in them is diluting this. The times of India, November 23, 2009. Read more…

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Will India”s English advantage hold?

With the potential of the Queen’s language being unleashed with the outsourcing wave, the ability to speak it well has become a prime asset. That’s one powerful reason why India gets pitched so well as an outsourcing destination, apart from … Continue reading

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Yeh Dil Maange More! (Hindi: यह दिल मांगे मोर!, Urdu: !یہ دِل مانگے مور) is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998. It combines Hindi-Urdu and English, and literally meaning This Heart Desires More, which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts … Continue reading

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